Product Approval Guide: What Reviewers Actually Check

I review around fifty product listings a day. Most take me under three minutes — approved or rejected, with a reason. Here's my mental checklist, so you can pass on the first try instead of the third.

1. Can I understand the product in ten seconds?

Title + first two lines of the description should tell me: what it is, how old, what region, what's included. If I have to guess, buyers will too — and confused buyers don't buy. Rewrite until it's obvious.

2. Does the format line make sense?

You claim each row is user|pass|2fa|recovery? Then your uploaded inventory rows should actually have four pipe-separated fields. Mismatched formats are the most common rejection I issue. It's a thirty-second check — do it yourself before submitting.

3. Is the warranty realistic?

Four hours is the floor. But I also sanity-check the top end: a 30-day warranty on $0.10 accounts smells like a number picked to win the sort filter, not a promise you'll honor. Pick something you'd actually stand behind.

4. Pricing sanity

I'm not your pricing consultant, but "$0.01 for aged 2015 Gmails" gets flagged — either the accounts are garbage or it's bait. And $50 for something everyone sells at $2 needs justification in the description. Outliers get a closer look.

5. Category fit

Instagram followers don't belong in "Instagram Accounts." Proxies don't belong in "VPN & Security" — there's a Proxies group. Wrong shelf = instant reject with a note telling you the right one. It's the easiest fix in the world; just pick carefully the first time.

6. Policy scan

No contact details in the description (yes, people try). No "message me on Telegram for bulk prices" — bulk pricing happens through the platform. No claims you can't verify ("100% never banned" — really?). No stock photos pretending to be screenshots of your actual inventory.

7. The variant check

Each variant needs a price and a stock figure, and at least one variant must have stock above zero. "Coming soon" listings don't get approved — list when you can deliver.

How to handle a rejection

Read the reason — it's specific, not a form letter. Fix exactly what's flagged and resubmit. Arguing in the resubmission notes ("but other sellers do it") has never once worked. Fixing it works every time.